BUS5SMM | GUIDELINES FOR MARKETING ASSIGNMENT

BUS5SMM | GUIDELINES FOR MARKETING ASSIGNMENT ASSESSMENT 2 QUESTION | MANAGEMENT


Management Assignment Help


The aim of this assignment is to conduct a marketing analysis - that is a study of the marketing environment and strategy - of Tassal -

The report should contain the following elements (please see marking rubrics for more details):
  • Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc

  • Describe and analyse the following marketing strategies used by the company

  • Analyse the main Products, services, suppliers and customers of the company o Pricing

o  Promotion

o  Place (distribution)

    • Compare the marketing mix (4Ps) to its closest competitors

    • Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects

    • Appendix: Include a SWOT analysis and a Positioning chart


Submitting the Assignment

This is an individual report. You should submit using the Moodle/Turnitin submission link for this assignment. Remember that, the report should
  • be approximately 2,500 words

  • use Times New Roman 12 point font, 1.5 line spacing

  • use Harvard referencing. 15-20 references are expected

Marking rubrics

See the Subject Learning Guide for marking rubrics, and more detailed guidelines in LMS

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